A FAMILIAR FACE
Unlike many big brands, LoSalt's appearance has changed very little over the years. In fact, for the first 24 years, its packaging stayed exactly the same.
LoSalt's bold logo, self-explanatory name and functional red, white and blue colourways won the brand an honest, no-nonsense and straightforward reputation. The LoSalt logo provided people with all the reassurance they needed that this was an active health measure, not a compromise on taste or flavour. No wonder the familiar LoSalt tub earned shelf space in more than 2 million UK homes.
Why change? Increasingly sophisticated consumers and a growing export market prompted the first and currently only redesign of LoSalt's packaging for 25 years.
The big, bold logo is still there, as are those familiar colourways, but the new LoSalt is much less clinical in appearance and much more table-friendly.
Click here to find out more about the current pack design.