LoSalt Serves Up a New Look
21 May 2016
LoSalt, the UK's leading healthy, low sodium alternative
to salt, revealed a brand new look at the recent BBC Good Food
In 1983, LoSalt introduced the 66% less sodium salt alternative
to offer a healthier option with the flavour of regular salt.
It is the sodium in salt which is linked to high blood pressure,
cardiovascular disease and strokes.
Following feedback from customers, LoSalt has changed its
branding in line with the trend of people becoming increasingly
confident and creative in the kitchen. It is clear that
customers are progressively looking for ways to create and serve
healthier food without compromising on taste.
Caroline Klinge, Sales & Marketing manager at LoSalt said
"LoSalt is a family business and we believe in offering our
customers a healthier alternative to enhance the flavour of their
favourite foods. LoSalt is perfect to experiment with in
everyday cooking and baking and we hope our new look will encourage
customers at all stages of life to use LoSalt to help reduce their